Hey there!
I'm Giorgia!
🔥 Passionate marketer
🤗 Empathy driven
💁♀️ Organized in my own mess
A little about me...
Mix an eternal optimist and a marketing brain – that's me! I'm an ENTP who runs on sunshine, sarcasm, caffeine, and a sprinkle of chaos.
Collaboration and determination are the base of my work, and my flexibility lets me adapt just like water, no matter what happens, there’s always a solution, right?
My fast thinking, attention to details and creative spark are the base ingredients to my marketing recipe. I can craft captivating branding strategies, launch products with full confidence, and markets and competition analysis is my bread and butter. Proactive and energized project management? I'm your girl!
I'm adveturous and I explore new passions with enthusiasm, just like a child. Thankfully I'm a fast learner, because I always want to try something new!
I have also lived in 6 different countries during my studies and work life, my communication need is so strong that I can speak 4 languages!
So, let's get messy, achieve our goals and leave the world a little brighter, together!
My hard skills
Brand strategy
Brand identity creation, messaging, and positioning
Market & competition analysis
Understanding target audience's needs, understanding streghths and weakness vs competitors to startegically position the brand
Budget management
Foreseeing expenses for the upcoming year, allocate budget, track spending. Adjusting plan as needed
Creation of 360 comms plans
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Cohesive messaging for your brand on all touchpoints (TV, social, in-store, packaging, events and much more)
KPIs setting & monitoring
Defining measurable goals for campaigns and product lauches, tracking them and adjusting strategies
Content creation
Creating valuable content in line with the brand voice, marketing objectives
Project management
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Managing projects timely with attention to details and team effort
Product management
Ideating new products following consumers' needs, development and launch
Social media strategy
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Defining a target audience, content themes, and platform usage to effectively engage and build relationships with the audience to achieve marketing goals
What can I use?
Project management
Content creation
Social media
Working tools
What my previous manager says about me...
"Ms Arfelli had a very good professional knowledge in her field of expertise and demonstarteded a high level of intellectual curiosiry in her work."
"We would like to acknowledge Ms Arfelli's critical thinking and eloquence (...) openly challenging the status quo to guide others in the right direction."
"She led projects by gathering contributors around a common vision and assigning them clear deliverables, while managing risks, costs and deadlines with transparency and composure."
Want to see the full reco letter? Click below!
Need a strategic marketing brain with a sprinkle of sunshine?
Let's chat!
+39 3466613846
linkedin.com/in/giorgia-arfelli/
